Everything About Digital Marketing (The Ultimate Guide 2021)

Want to know about Digital Marketing??? Here I will guide you in the right way everything about Digital Marketing.

So Ultimately Digital Marketing started with our internet fever and you already know how accessible the internet today is and if i tell you that ‘Constant’ use of the internet among adults increases  by  5% in just three Years and this is still increasing.

Number Of Internet users increase from 2017 to 2020 in India 

Number of internet users in millions
2020	696.77
2019	636.73
2018	493.96
2017	422.2

                            Source : Statista

Let’s Dive in Topics that we covered

• What is Digital Marketing Actually???

• Benefits of Digital Marketing and Why it is Important???? (with example)

• Types Of Digital Marketing??? (with examples or case studies)

• Digital Marketing vs Traditional Marketing (with examples and conclusion) 

• What Does Digital Marketer Do??? 

• Digital Marketing Youtube Channels

What is Digital Marketing ????

First of all, Marketing is defined as connecting your audience at the right place and at the right time and the positioning of offering better than competitors.

Note : Marketing is done for generating sales by better offering of product than competitor to audience so Marketing is not selling of products rather It is building relationship with customers.

Example : Someone asked me which phone Samsung or Apple has better security. So I tell him that Apple has better security.

If I want to take a phone for security purposes in future then I surely will take apple products.

Reason :  It is being positioned in my mind that Apple has better security than any other phone through Tv Ads , youtube ads , blogs etc 

So you can see that Apple connects me at the right place (When I was Free) and at the right time (When I was watching Tv or surfing the internet).

So Digital Marketing is connection with audience through use of Internet and Digital (Internet) based mediums such as social media (Internet) ,  phones(Digital based mediums through we use internet) , computers (not Tvs) and other Digital medium platforms by delivering advertisements for creating brand awareness,market Positioning and generating leads.

Why Digital Marketing is Important and its Benefits

With help of it , we can easily target and reach our specific audience with our own convenient Budget.

Example : I have a Boys perfume shop in Delhi of Rohini area and want to sell out my perfume in my area so i can show ads on Rohini Boys Facebook profile with help of Google and Facebook Data on my Rohini area Boys Facebook  and youtube.

Impact : When my targeted audience see my ad on youtube and facebook , an awareness or curiosity is created in their mind that this shop is in my area so i have to visit this and check its product.

Incase Of Offline Marketing

I have to put Banner of my shop in my area so that people can see my brand and get aware about but the most important point here is that childrens,women and girls also see my banner and they can’t be my conversions(Leads)

 So ultimately I have to spend money on these peoples which aren’t my conversions this basically means waste of my money.

Other thing is that It is not sure that people will see my banner or not and if i found that this way I can’t get enough leads so i can’t change my strategy as i have paid for 1 or 2 months which can’t be refunded.

In Digital Marketing, We can Switch to Local SEO, Twitter, Facebook, Linkedin and Youtube ads and money can be refunded and we can experiment and change our strategy with it.we also can track data and information about our ads campaign how is it performings and lets you know how effective is our approach.

Benefits Of Digital Marketing

• Easily reach to our target audience
• Change our marketing Strategy for generating Leads
• Convenient in Budget
• Whole Process is automatic after running ads campaign
• Track and check how effective is our approach
• Generate high leads and conversion rate
• Generate more revenue

Types Of Digital Marketing 

There are 7 types of Digital Marketing 

1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Pay Per Click (PPC)
5. Affiliate Marketing
6. Email Marketing
7. Search Engine Marketing

Search Engine Optimization(SEO)

SEO is art of making your website rank higher so they appear on Google top pages  (Appear on first three position of 1st Page of Google). 

This practise or art help you get large amount of organic traffic from Google search Engine. It is all about to get better visibility for users searching about your website.

The channel that uses SEO are Blogs and websites

SEO is the technical part and is done to describe Google bots what my article is about and what content it covers to solve problems of people.

It is nothing but a set of rules and regulations which we followed to describe Google bot about my website but the main thing we also remember that a human ultimately will read this so we have to make it eligible for human reading.

Example :  I have a photo of Car so any Human who sees this will understand that this is photo of Car but Google bot can’t understand it so for this we use alt text in which we fill ‘Car Photo’.

This was an Example Of SEO

Another Example : When you type keyword ‘Amazon’ in Google Search Engine Amazon website will appear at top of this keyword.

Reason : SEO is done for ‘Amazon’ so Google understand that what does they have to appear when this keyword ‘Amazon’ is typed.

Note : SEO is done so that websites can appear at Google search. It doesn’t mean to educate people and solve queries of people.The main aim is that Google will understand it.

 SEO Demands Keywords Not Content

SEO doesn’t have relation to content rather it is art of stuffing your Focus Keywords and synonyms keywords

Example : I want to write article on Amazing Facts

By point of SEO , My article should contain :

Focus keyword in title and heading : Amazing Facts + “Some Additional Words or Synonym Keywords” 

Example : Title : 200 Amazing Facts that will freeze you

H1 : Top 10 Amazing Facts Of World

H2 : Some Amazing Facts About India

Synonym Keywords : These are those keywords which are related to our focus keywords and also search on Google about that keyword.

Example : when you type “Amazing Facts” in Google Synonym Keywords are :

• 12 facts about India

• Unknown facts about India

These are Examples of SEO and this way we describe Google bots about Article. They simply show my article on this Keyword and when users enter my site and how much time he / she spends in my site on this estimation he evaluates my site and puts in their pages and rankings.

 How to Earn from SEO??

You can earn from SEO by doing your own website or Blog SEO so your website get more organic traffic and you get good  revenue from Google Adsense.

Learning Stage Guide

• First Create your Own Blog or Website
• Learn Keyword Research and Stuffing
• Use Of Alt Text For Image SEO
• LSI Keyword
• Website URL LImit
• Ways to Write Title, meta description and headings
• AMP (Accelerate Mobile Page Ranking)
• Google Rankbrain Algorithm
• Use of Premium themes in Blog
• Google Adsense Approval Tips
• How to Compress Images for high speed website Loading
• Use of Infographics for high traffic
• What is Backlink and ways to create it
• Guest Blogging
• Role of DA and PA for website
• How to Embed Videos
• Use of Google Search Console , Google Adsense and Google Analytics

Note : I am a Google Blogger User so the above recommendation is complete Guide for Google Blogger user  but for wordpress i can’t say.

Where You can create Your Blog or Website

Google Blogger : It is a free blog writing platform given by Google. If you don’t have money for hosting like me so you can use this.Here Google will provide you their own hosting and Sub-Domain and you can get adsense approval after writing some 30 articles by setting up adsense account.  

Wordpress : If you have money for hosting and serious about Blogging then you have to use wordpress.Wordpress have lots of Plugins which make your work and efforts easy.

Example : Wordpress have ‘YOAST SEO’ plugin which will suggest you if your article is SEO optimized or not.

Where You Can Learn SEO????

English Youtube Channels : Neil Patel , Dean Brian and Ahrefs

Hindi Youtube channel : WScube tech

These are Best channel for SEO Learning. I learn SEO from these.I have learned a lot from them.

Best Hosting Service

If you want to purchase Hosting, then you can buy it from “HOSTINGER”. It is the Best Hosting Platform as my Cousin buy this for Wordpress and i check and felt that this is really best. 

Plan you have to Purchase : Hostinger’s  Premium Web Hosting Plan (Rs 399/month)

Features of this plan :

• 100 Websites 
• 100 Email Accounts
• Unlimited Monthly Visitors
• WordPress Acceleration (LSCWP)
• Free SSL Certificate (₹885/lifetime value)
• Free Domain (₹1,089/yr value)
• 2X Allocated Resources
• ₹199/mo when you renew

 When You Become SEO Expert

The scope of SEO in India is very broad and has a bright future. According to Times of India, digital marketing areas such as Search Engine Optimisation, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh P.A. in coming years.

You can start your own blogging course and sell them online like this : 

You can also start your own SEO course and sell them online like this

.

Content Marketing

Content marketing is a type of marketing which is used to educate people for promotion of content assets (any type of product Ex : Amul Website) for the purpose of generating leads , brand awareness and customers by means of videos,infographics,blogs etc.

It doesn’t explicitly promote a brand but is intended to stimulate interest in product and services.

Example :  I came to know about that Yoast SEO plugin is used for SEO in wordpress by Youtube video where creator told me 2 to 3 benefits of yoast and describe me how to set and use in wordpress but i am unsatisfied and want to figure out all about this.

I then search about “What is Yoast SEO” in Google and find out Yoast official website where they describe all its benefits and why i should use it and what happens if i don’t use it and impact of SEO on my site

What did they do???

They basically educate me about its Product assets and create awareness in me to use it and influence me to use their product.

What did they Gain????

YOAST has both free and paid versions of courses and plugins in Wordpress and they influence me to use their product and maybe I will buy their paid version so they get benefit.

NOTE : Content Marketing is not SEO  but they are interlinked to each other. 

If there is no SEO user can’t find my site and what my product is about and maybe he can mislead by another guy article who didn’t know exactly about my product.

I can also find out this in YOAST youtube channel but I use it to explain the basic difference between  Content Marketing and SEO.

Content Marketing Mediums or Tools

1. Messages 
2. Videos
3. Events
4. Webinars
5. Demos
6. Emails
7. Infographics
8. Blogs
9. Ebooks and Newsletters

Messages : Mobile Network Companies providing offers and discounts if you recharge at this time or through this wallet you get this benefit.

Videos : Where youtube creators or creators hired by companies educate us about their content of product and influence us to use their product.

Example : Ahrefs youtube channel where they describe about everything of Blogging and influence us to use their product(Ahrefs tool).

Events : Organised by companies in our locality and states to educate and aware us about their product and its benefits so that they can influence us to use their product.

Example : Fashion event,Blogging Events,Semrush (SEO Tools) event.

Webinars : A webinar is also an event which is held on internet and attended by online users.

Example : Digital Marketing Webinars.

Demos : Given by companies on their website as Free Trial so users first experience it then use their product if they get benefit.

Emails : Used by companies and Digital Marketers to inform us about their product and services.

Infographic : infographics is a picture where information is printed. It is a way of creating awareness and information of products in our mind so we easily understand.

Social Media Marketing

Social Media Marketing is use of social media platforms to connect with audience to build brand awareness and loyalty, engaging people and generating leads for selling their products and drive website traffic.

 This practise involves posting great content on social media profiles and post , running social media ads campaign and tracking users data to know how much leads I get from my social media post.

The Major Social Media Platforms are :

• Facebook
• Youtube
• Instagram 
• Twitter
• LinkedIn
• Snapchat
• Pinterest

Objectives Of Social Media Marketing :

1. Brand Awareness
2. Grow your Influence
3. Generate New Leads
4. Website Traffic
5. Growth in Sales and Profits
6. Boost your Engagement

Brand Awareness and Loyalty Through Social Media Marketing

Lets see it through Social Media Marketing with help of Amul

This is Amul Instagram profile , India’s leading food sector company, see how they connect to their audience with help of their unique Food posts to create their brand Awareness.

They try to connect with Audience with their Slogan “The Taste of India”.

Their Food product and trendy cartoon images give their audience the purpose to engage them daily.

You can see their varieties of products (Chocolates,Ice Cream,Butter,Milk etc in stories or circles)  

They  beautifully presented their posts for engaging people.

See that in Twitter profile they post their product pictures to  strike people's mind to create awareness about their food Products.

Notice that they try to follow trends with the help of their  posts to connect with audience.

Impact : When we purchase any food product then the first thing strike in our mind  was Amul and we certainly buy their product so this way they Generate leads.

 

Driving Website Traffic through Social Media Marketing

Lets see it with example of Kylie Jenner , World Youngest Billionaire

See how she is doing Social Media Marketing

Her Photos (Kylie Jenner pictures not their Product pictures) give their users the purpose to see her Instagram Profile and engage them Daily.

Then she use her engagement or popularity to show their marketing product to users.

Impact : If any girl like their product then she click on picture and then sent to their website to buy or see their product.

In this way , she generate their Leads for marketing.

PPC (Pay-Per-Click)

PPC or Pay-Per-Click is form of marketing in which advertiser have to pay each time their ads are clicked to drive website traffic.This practise involves promoting your product to search engines and social media channels by creating ads campaign.

Here , Advertiser has to bid and set budget  for Ad-placement.

For Ex :  I create Ad campaign in Facebook with budget of Rs 800 for 1 week so I have to set Cost per Click (Bidding).

Let’s take I set Rs 4 as CPC (Cost per Click) which mean that For one person click on my ad Rs 4 will be reduced to my budget.

This Ad will run on Facebook till my budget is not zero.

Platforms You Can Use For  PPC : 

1. Search Engines
2. Social Networks

Search Engines

The major platforms  where You can show your ads on Search Engines are Google and Bing with help of Google Ads and Bing Ads. 

PPC Example on Google

For example : I search for a keyword “Digital Marketing Course” then google show ads of website on top 

Here you can find website ads by Google on top and when users click on that site advertisers have to pay almost $20 for it.

Reason : Google promotes their site because if users click on it they get $20 from advertisers.

PPC Example on Bing

Here in Bing, i have search for  “Red shoes” then bing shows website on top with ads,

Reason : Bing promote these website products because they will be paid if users click on it.

Search Engine Marketing (SEM)

 

Search Engine Marketing is practise of Increasing visibility of website on Search Engines with help of Paid Advertisement.

It is one form of ppc but not the whole PPC as PPC can be for Social Media.

Major Platforms are : 

• Google 
• Bing

SEM on Google

Reason is told above

SEM on Bing

Reason is being told above

PPC On Social Networks

 Facebook Ads : Here , Advertiser set up Ads campaigns  CPC (Bid) and budget and Ads Format and Ads show to their audience newsfeed  by Facebook.

You can also run Instagram ads on Facebook. You can create these ads in Facebook Ad manager.

Twitter Ads : Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience.

Ads campaign structure is the same as that of Facebook.You can create Twitter Ads in Twitter Ad Manager.

LinkedIn Ads : Same as that of Facebook and Twitter.You can create LinkedIn Ads on LinkedIn Ads Manager.

Affiliate Marketing

Affiliate Marketing is the process of earning commission by promoting or marketing other people or company’s products through blogs and social media channels.

In short , third party sells Company’s or people product on Digital platforms or Digital media.

Products can be Watches,sarees,Hosting or anything.

Where You Get Affiliate Membership For Revenue

Some of sites where you get Affiliate Membership : 

1. Any E-commerce site Affiliate (Ex : Amazon Affiliate , Flipkart Affiliate etc)
2. Hosting Site Affiliates (Hostinger Affiliate,Go-Daddy Affiliate etc)

Amazon Affiliate 

Flipkart Affiliates

Hostinger Affiliate

GO-Daddy Affiliate

Where You Can Sell These Products???

You can sell these products through these platforms : 

1. Blog or Websites
2. Youtube Channel
3. Facebook Post and  Facebook Marketplace
4. Instagram

Blogs : By making product review site where you tell overview of product and convince them to buy amazon product through site by your affiliate link.

Youtube channel : By making a product review channel and convince them to tap link in the description box to buy from your affiliate link.

Facebook : By simply sharing product photo and your link on your post and on Facebook Marketplace.

Instagram : By sharing product photo and link on your post and make shop account like this : 

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Email Marketing 

Email Marketing is use of Emails to promote product or services by developing relationship

With targeted audience.

In short, It is marketing by giving benefits (Query Answer , Discounts and offers etc) and services to customers by educating them our product in short lines.

Or you can tell that a form of content marketing that uses only emails to educate customers to build brand loyalty and awareness and leads.

Why Use Email Marketing ?????

An effective Email Marketing strategy converts your prospects into customers and turns first time buyers into recurring customers.

It can make your customers aware of your products or offers.

You can easily develop a healthy relationship by giving his/her query and providing offers and services to him.

The budget is very low as compared to other marketing strategies and customer acquisition and retention chances are very high.

Email Marketing Benefits

Source : Oberlo

• On average , Email generates $42 for 1 dollar spent which is 4200% Return Of Investment.

Image Source : Oberlo

• You can acquire 81% customers through emails and make 80% customers retain.

• Two-thirds of customers bought products as a result of emails.

• Email is 40X more effective than Facebook and twitter marketing

• Every 9 out of 10 marketers uses Email Marketing.

Where to use Email Marketing ???

• For Blogs or Website

• For Directly selling products by Giving benefits

Blogs or websites :  you can drive traffic to websites through Emails.

Example : I made a product review site and want to sell it so I researched my targeted audience who are interested in it and sent an email about my product review site.

Impact : If he is interested in my product then he will surely open my site and maybe he will buy from me.

Selling products through Emails : I am an affiliate and want to sell products so I email my targeted audience and tell him about the product I want to sell him and simply share my affiliate link in email.

Impact : If he is interested in my product then he will surely click my link and buy from me.

Note : you can sell any type of product through email not only affiliate. For ex : A Furniture company can also sell his/her furniture to me. 

What is Traditional Marketing???

Traditional Marketing is a type of marketing which is offline or not Internet based.It is positioning , promoting or offering products to targeted audiences through broadcasting mediums (such as Radio , tv etc) and offline strategies such as Billboards , pamphlets , Newspapers etc. 

In short , It is to Identify your audience and place their ads or content where your audience will hear, see, and interact with them most offline. So

Traditional Marketing channel includes : 

1. Outdoors (Billboards,Posters,Sales man etc)

2. Broadcast (Tv,Radio etc)

3. Print (Magazines,Newspapers etc)

4. Telemarketing (By Phone calls,Text messages)

Digital Marketing Vs Traditional Marketing

In Digital Marketing , You can easily reach to your targeted audience in huge number but in traditional marketing you can reach to limited audience

Example :  I have a mobile shop and I wanted to sell my products to my targeted audience. So for this first I need customers in my shop whom I sell products.

Incase Of Traditional Marketing

I can put banners of my shop and posters in my locality and nearby so that any person see it and message is delivered in my mind that there is phone shop of mine in their locality.

I can send my salesman to sell my product in my area locality and my nearby city to sell products to people and shops.

So you can see that my audience is limited to my locality , nearby areas and city.

Incase of Digital Marketing

I can run my mobile ads on facebook , twitter, Instagram , youtube , Pinterest etc . Morever , I can post my mobile product on facebook and twitter post and facebook market-place

If any user like my product , he can buy it with my E-commerce site and contact me with my profile Gmail number or phone number.

Here you can see that I have unlimited mediums to connect to audience and my audience are unlimited in number.

So you can see that Digital (Internet) Buying is growing very rapidly from 54.1 million in 2014 to 329.1 million in 2020 in India.

In Digital Marketing , you can track your audience where they come from and how your campaign is doing and how many conversions or leads you get but in traditional marketing you can’t evaluate it.

Incase of Digital Marketing

For example : I run the facebook ad campaign of my t-shirt so if any user like it then he will click on t-shirt and is redirected to my site and have to create his/her account on my site or to fill his/her details (address,phone number) for buying my t-shirt.

So with the help of facebook stats I can measure how many users click on my link and with help of my online orders I can estimate how many conversions (customers whom i sell) I get.

I can also estimate with my online orders and reviews how many people like my product and where my product demand (in which city,town etc) is high.

Incase Of Traditional Marketing

For example : I run my watch ads (Posters , Tv ads , Billboards etc) in my locality and nearby. If a customer comes in my shop by watching these and buys my product but I can’t ask him to every customer whether you come by watching  Tv ads or posters etc or organically.

So here I can’t estimate my ads campaign and conversion.

Digital Marketing is less permanent and impactful as compared to Traditional Marketing.

Incase of Traditional Marketing

 For example :  You watch your favourite movie or show in Tv and  a 10 sec ads of Amazon comes three times during each break.

As you are very focus on watching Tv so you will also be focused on that ad and you will easily remember it as it is continuously repeated.

So this way Traditional Marketing is Impactful and rememberable.

Incase of Digital Marketing

For example : You are scrolling Facebook posts to see what new things are posted by people and ad of Amazon appears on your newsfeed or post so you see it for sometimes  and scroll it down  to see post.

So you see it you can’t remember that ad as it has been appeared you for few seconds.

With help of Digital Marketing , you can target to specific audience but in Traditional Marketing you can’t do that.

Incase Of Digital Marketing 

For example : I have a Boys perfume shop in Delhi of Rohini area and want to sell out my perfume in my area so i can show ads with help of Google and Facebook Data on my Rohini area Boys Facebook  and youtube.

Incase Of Offline Marketing

I have to put Banner of my shop in my area so that people can see my brand and get aware about but the most important point here is that childrens,women and girls also see my banner and they can’t be my conversions(Leads)

 So ultimately I have to spend money on these peoples which aren’t my conversions this basically means waste of my money.

Conclusion

In my views, Both Digital Marketing and Traditional Marketing is important. To make your product memorable and impactful , you have to use Traditional Marketing and to make your product connect to audience you have to use Digital Marketing where they spent most time.

What Does Digital Marketer Do?????

A Digital Marketer is responsible for company’s online performance.They are In-charge of driving website traffic , Lead generation and brand awareness.

He/She is responsible for development , implementation and management of the company's marketing campaign.He/she has to identify and evaluate new digital technologies to make better customer experience and behaviour and also site traffic.

They are responsible for engaging and attracting people for products. They are responsible for making the company's product easily found and searchable to customers.

Due to diversity in Digital marketing, the work is divided into different roles and positions.

Here are some of positions in Digital Marketing : 

SEO Manager :  The role of SEO Manager is to rank website on Google and increase website traffic.He has to ensure that the content produce by creator perform well on Google.

Some of their responsibilities : 

• To keep attention to updates of Google’s Algorithm
• To conduct on-site and off-site anaylisis for company’s blog post

• Conduct keyword research 

Content Marketing Specialist : Their role is to create content which will engage and make customers to buy their product. Video Marketing , Email communication , Managing Blogs , guest posting etc are their work.

Some of their work are : 

• Create , edit and improve the content which audience is looking for.

• Create the content that will engage audience and also for conversions.

• Develop effective content marketing strategy to meet business objectives.

• To develop editorial calendar

Social Media Manager : Their role is to enhance the company's social media presence and interaction with targeted audiences. Their role is to optimize content to make it engaging on social media channels for creating brand awareness and lead generation.

Responsibilities of Social Media Manager : 

• To promote company’s product on various social media channels

• Building social media marketing strategy and execute it through competitive and audience research.

• To increase company’s presence on social media channels

Apart from these, there are more  positions in Digital Marketing like : 

• Digital Marketing Executive
• Digital Marketing Manager
• Analytics Manager
• SEM Specialist
• Inbound Marketing Manager

To know in Detail, You can visit this site

Digital Marketing Youtube channels 

Digital Marketing channel in Hindi : WScube tech

In this youtube channel , you will find everything how to do seo , run ppc ads campaign,use google search console,adwords,tag manager and many more.

They have complete playlist of Digital Marketing

Digital Marketing channel in English : Simplilearn and Neil patel

If you want to learn how to do SEO for instagram,youtube,twitter,pinterest and for website you can go to Neil Patel else Simplilearn

Simplilearn have almost complete playlist and tutorial for marketing yet incomplete.

If you know any best English Digital Marketing channel then let me know in Comments section.